BASIC PERSUASION TECHNIQUE

BASIC PERSUASION TECHNIQUE 

1. ASSOCIATION : 

This persuation technique tries to link a product, service or idea with something already like or desired by the target audience such as fun, beauty, security, success, etc.

Example 1 : In this ad makes people to buy this product because it’s a customer need and this is big brand in korea.

 

Example 2: In this ad makes people want to go there. Because it tell us , they have lots of fun rides worth to trying. 

 

2. BANDWAGON : 

Many ads show lots of people using the product. Implying that, " everyone is doing it".

Example 1 : In this ad, a lots of people know this brand, because it has high quality.

 

Example 2 : In this ad, the soda is most popular in the world. It’s always at a fast food place.

 

3. BEAUTIFUL PEOPLE :

Beautiful people uses good-looking models (who may also be celebrities) to attract our attention. This technique is extremely common in ads.

Example 1 :

In this ad use a good looking model to get attention, for people try this product to get smooth, and clean skin like the model.

 

Example 2 : In this ad makes a people to try this product to get smooth and shiny hair like the model.

 

4. BLIBERY :

This techique tries persuade us to buy a product by promising to give us something else like discount, coupon, etc.

Example 1 : In this ad makes people to buy this fried chicken so if you buy that you can get a discount.

 

Example 2 : In this ad makes people to buy this product and you can get a discount and you can get more discount when you buy with credit card. 

 

5. CELEBRITIES : ( A type of Testimonial- the opposite of plain folks)

We tend to pay attention to famous people. Ads often use celebrities to grab our attention. By appearing in an ad, celebrities implicity endorse a product; sometimes the endorsement is explicit.

Example 1 : In this ad persuade you to by the product because they use the celebrities who have good looking and flawless face.

 

 Example 2 : In this ad makes you to buy the product because they use the famous person or celebrities.

 

6. EXPERT : ( A type of Testimonial)

We rely on expert to devise us about things that we don't know ourselves. Scientists, Doctor and other proffesionals often appear in ads and advocacy messages.

 Example 1 : In this ad use the proffesional and make this product so recommended when you buy this.

 

Example 2 : In this ad, so recommended because the doctors said their product is the best antiseptic.

 

7. EXPLICIT CLAIMS : 

Something is "explicit" if it is dirrectly, fully and clearly expressed or demonstrated. Measure promises about quality,effectiveness or reliability.

Example 1 : In this ad, tell to us. If they product has from 100% chicken.

 

Example 2 : In this ad tell you, when you buy 2 cereal and you’ll get the free biscuit. 

 

8.  Fear :

It uses something dislike or feared by the intended audience to promote a "solution". Ads use fear to sell us that products claim to prevent or fix the problem.

Example 1 : In this ad tells us to try this prduct if you had a headache, to alleviate headache.

Example 2 : In this ad tell us to use it to protect our skin from germs.

9. HUMOR :

Many ads a use humor because it grabs our attention and it's a powerful persuasion technique. When we laugh, we feel good. Advertisers show us the product or logo because they're trying connect that good feeling to their product.

Example 1 : Ramayana Ramadhan Edition; In this ad, tells us don’t forget with your family in hometown.

https://www.youtube.com/watch?v=FTJzixUnmY0

example 2 : Axis; this is ad have a lots humor. It’s make the we laugh if  watch that.

https://www.youtube.com/watch?v=L7q7RV6tEUc

10. INTENSITY :

The language of ads is full of intersifies, including superlative (best, most, etc), comparative (more, than, etc), hyperbola (amzing, incredible), exaggeration and many other ways to hype the product.

Example 1 : Chadstone: In this ad tells us about, they have the best integrated “6 in 1”.

Example 2 : Acer aspire 5710Z: In this ad, this is notebook so exclusive and the warranty for 1 year international traveller’s.

11. MAYBE :

Unporven, exaggeratted or outrageous claims are commonly by “ weasel word” might, can, could  and etc. Watch for these words if an offer seems too good to be true.commonly, the intesity and maybe tecniques are used together making the whole thing meaningless.

Example 1 : Eyelash ; in this ad, tell us about to legthten the eyelashes. But it’s not proven.

Example 2 : Slimming ; in this ad, it can to make your stomach to be smaller. But it’s not proven.

12. PLAIN FOLKS:

This technique works because we may believe a “ regular person” more than an intellectual or a highly-paid celebrity.. Unfortunately, most of the “plain folks” in ads are actually paid actors carefully selected because they look like “regular people”.

Example 1 : syrup abc : in this ad tell us, it's the best break after fasting with family and ABC syrup.

https://www.youtube.com/watch?v=AYFMvLVabjY

Example 2 : Enfagrow milk : in this ad tells us, if you give your children this product, they'll to be active person.

https://www.youtube.com/watch?v=P8HES8uhEjA

13. REPETITION :

Advertisers use repetition in two ways: within an ad or advocacy message, word, sounds or image may be repeated to reinforce the main point. And message itself maybe displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.

Example 1 : in this ad, we’re very familiar with the slogan. Because that’s always on tv and billboard.

Example 2 : in this ad, it’s always on tv and billboard. it's so high quality smartphone. 

14. TESTIMONIAL :

Media messages often show people testyfing about the value or quality of a product, or endorsing an idea. They can expert, celebrities and plain folks. This technique work best when it seeems like the person “testifying” is doing so because they genuinely like the  productor agree with the idea. Some testimonials maybe less effective when we recognize that the person is getting paid to endorse the product

Example 1 : Tonfang Clinic : in this ad tell us, if you had any diasese you can try to Tongfang clinic.

https://www.youtube.com/watch?v=aAvEivZgHcU

Example 2: Sensodyne: in this ad tell us, if you use this product, your teeth will never to drool again.

https://www.youtube.com/watch?v=6wNCvxnOkQA

15. WARM & FUZZY :

This technique uses sentimental images ( especially of families, kids, and animals) to stimulate feelings of pleasure comfort and delight. It may also include the use of soothing music, pleasant voices, and evocative words like “cozy” or ”cuddly” The warm & fuzzy.

Example 1 : Dancow milk : In this ad, they tell us about the milk factory that's nestle dancow.

https://www.youtube.com/watch?v=w1SMSlhOCMA
Example 2 : johnson's : this product is so good for baby, cause the baby is susceptible to irritation.